So you've made the brilliant decision to hire a professional property photographer. Or perhaps you're an estate agent shooting the new instructions yourself. Either way, having a shot list in mind will be hugely beneficial when it comes to the property photoshoot and creating the listing. This will give you clear direction and will ensure you have all the best images of the property to create your marketing material. Read on if you want to find out the 5 must-have shot types for the all-bases-covered marketing strategy!
1. Informative shots
These are the bread and butter of property marketing. If you're selling a property, potential buyers need to know what is being offered. These kinds of shots aim to provide as much information about the property as possible, such as the size, the layout, the facilities, the lighting, the window placement, etc. They form a crucial part of any property listing and can really provide a sense of the lived-in feel of the space. Using a professional photographer is crucial for shots like these to maximize the space with a wide-angle lens and insider knowledge!
2. Connecting shots
Whilst these may not be the most exciting shot in the bunch, they go a long way in helping orient the viewer and give a clearer sense of the flow of the home. Sometimes connecting shots may not be necessary if they are particularly small and dark and don't add to the flow. Keep connecting doors open to provide information about the layout, and to keep the shots bright and airy.
3. Feature shots
If informative & connecting shots are the ice cream sundae then feature shots are the sprinkles on top! Feature shots can be both informative and artistic in their representation of what the house has to offer. They showcase the ingrained features of a property, not more changeable things such as the decor. Features are what make a house unique and can include things like original fireplaces, crown moulding, stained glass windows, bay windows, a landscaped garden, original wooden floors, and so on.
4. Lifestyle shots
If you want to go that extra mile, lifestyle shots will completely elevate a property listing. Lifestyles are the secret sauce, the je ne sais quoi of property marketing. These shots aim to tell a story about the kind of life that could be lived there. They paint a picture of a home, not just bricks and mortar. Lifestyle shots can romanticize a space and evoke positive emotions in the viewer, hopefully leading them to book that all-important viewing. They provide a luxury, high-end feel to any property and are the cherry on top of the proverbial ice cream sundae!
5. Exterior shots
Beautiful images of the property's exterior, gardens, 'yardens', and the surrounding area play a crucial role in the clickability of property listings. It is common knowledge that location is key when it comes to property. Buy the worst house on the best street - sound familiar? The way the property is presented outside may not always represent the way it is inside but in marketing terms, it is the first impression potential buyers will have. Not every house will be set on a sprawling countryside estate but presenting an accurate and polished view of the place will prove essential for its marketing.
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