One aspect that often gets overlooked when marketing a home is curb appeal – the first impression your property makes. In the advertising of a home for sale, the first thing a potential buyer wants to see is exactly what is on offer. In this blog post, I will share five effective ways to maximize curb appeal ahead of your property photoshoot. By implementing these strategies, you'll ensure that your home looks its absolute best, attracting potential buyers and creating a lasting impact. Let's dive in!

1. Prepare your property

Before diving into a photoshoot start by thoroughly cleaning the exterior, including windows, walls, and any outdoor structures. Remove any debris, clutter, or personal items that may distract from the property's appeal. Power wash your home's exterior and/or paving to remove dirt, grime, and cobwebs. Repair any visible damages, such as cracked pathways or chipped paint. These small maintenance tasks can make a significant difference, giving your property a polished and well-cared-for appearance.

2. Pay Attention to Details

In exterior photography, it's the little details that can make a big difference. Ensure that all outdoor lighting fixtures are working, and replace any burnt-out bulbs. Move your car or bike off the driveway and remove any visible bins. Straighten outdoor furniture and fluff cushions to create an inviting atmosphere. These small touches can significantly enhance the overall appeal of your property in photographs.

3. Give your front door a makeover

The front door is the focal point of your home's exterior. Make it stand out by giving it a fresh coat of paint that complements the overall colour scheme. Choose a bold and eye-catching colour that contrasts nicely with the surrounding walls. Additionally, consider replacing outdated hardware, such as doorknobs and house numbers, to add a touch of elegance and charm.

4. Enhance your landscaping

Landscaping plays a vital role in creating an inviting atmosphere. Before your photoshoot, spend some time sprucing up your front yard. Trim overgrown shrubs, mow the lawn, and remove any dead plants or weeds. Adding colourful flowers and potted plants can also inject life and vibrancy into your exterior. Remember, a well-maintained garden can significantly contribute to the overall appeal of your property.

5. Upgrade outdoor lighting

Good lighting can instantly transform the ambience of your property. Ensure that your outdoor lighting fixtures are in good condition and clean. Consider installing attractive and energy-efficient lights to illuminate walkways, the porch, and other key areas. Proper lighting not only enhances safety but also creates a warm and welcoming atmosphere, making your home even more appealing in photographs. These will especially pop if you opt for a dusk shoot!

6. Stage your outdoor spaces

Just as you would stage the interior of your home, you can stage your outdoor spaces. Arrange comfortable seating areas on your porch or patio to create an inviting atmosphere. Consider adding colourful cushions, stylish outdoor furniture, and decorative elements that highlight the potential for outdoor relaxation and entertainment. Well-staged outdoor spaces can capture the imagination of potential buyers, allowing them to envision themselves enjoying the property.

7. Choose the Right Time

Timing is everything when it comes to exterior photography. You will get the most attractive exterior shots during the summer months as the sun tends to be higher in the sky and will cast a lovely glow. Winter months can be a little trickier as the sun tends to be lower, peeking its way through the lens, and creating harsh shadows. There are tricks photographers use to make the best of the winter sun so best to chat to them about a suitable time of day - you know your house best and where the sun falls at what time!

It might be worth considering opting for a dusk shoot. The soft, warm light during golden hour can beautifully accentuate the property's features and create an inviting atmosphere. This will help create a visual story about your property and set it apart from the rest.

And there you have it! Maximizing curb appeal by following these five strategies means you'll create the best possible first impression with your property listing. Remember, the exterior is the first thing people see, so make it count!