In a highly saturated market, setting your Airbnb apart from the rabble is the best way to maximise bookings. Professional photography is the best investment when it comes to attracting guests - but why not go a step further? Taking the time to consider the details that can allow your rental to outshine the rest goes hand in hand with professional interior photography and will only serve to boost the booking potential of your Airbnb. In this blog post, I will guide you through the essential steps to help you prepare your Airbnb property for a professional photoshoot.
1. Think About Who You Want to Attract
When preparing your Airbnb, start by considering who your ideal guest is. Are you looking to host working couples? Holidaying families? Hen/stag parties? Tourists? Once you've established who you are targeting in your marketing, it'll be much easier to think about how your guests would use the space and prepare it accordingly.
2. Plan Ahead with the Photographer
Before the photoshoot, take the time to plan and organize the shoot effectively. Determine the best date and time for the shoot, considering natural lighting conditions and the availability of the property. Communicate with the photographer to discuss your vision, expectations, and any specific features or areas you want to highlight.
3. Clean and Declutter
A clean and clutter-free space is essential for creating visually appealing photographs. Start by thoroughly cleaning every room, paying extra attention to areas that are frequently used or prone to dirt and grime. Remove personal items, excessive decorations, and any clutter that might distract from the property's features. Remember, less is more when it comes to preparing a space for professional photography. If you need extra advice - there are some helpful tips here.
4. Repairs and Maintenance
Ensure that your Airbnb property is in top condition by addressing any necessary repairs and maintenance tasks before the photoshoot. Check for any chipped paint, loose fixtures, or broken items that could detract from the overall appeal of the property. Replace burnt-out light bulbs and ensure that all appliances and amenities are in working order.
5. Create an Inviting Atmosphere
The goal of your Airbnb photoshoot is to entice potential guests and make them feel at home. Pay attention to details that create a welcoming and inviting atmosphere. Consider adding fresh flowers, neatly arranged cushions and throws, and tasteful decorations to enhance the visual appeal of the space. Experiment with different textures and colour palettes to create a warm and cosy ambience. This will shine through in the photos.
6. Stage Each Room
Staging each room is crucial for creating impactful photographs. Consider the purpose and how each room will be used and arrange furniture with this function and aesthetic in mind. Think like a hotel - what amenities are available to your guests? Will you include complimentary toiletries, guest towels, throws, linens, breakfast foods, streaming services? If so, it can be suitable to show off these aspects. But beware of false advertising - only include in the photographs what is on offer when a guest comes to stay.
7. Focus on Desirable Features
Identify the unique selling points of your Airbnb property and make them the star of the show. Whether it's an impressive view, a cosy fireplace, or intricate architectural details, ask your photographer to highlight these features in the photographs. They can use all their angles and composition tricks to accentuate the property's strengths, ensuring that they take centre stage in the final images.
8. Curb Appeal
Pay attention to the exterior of your Airbnb property. Curb appeal plays a vital role in attracting potential guests. Ensure that the entrance is clean, well-maintained, and welcoming. Trim any overgrown foliage, add a fresh coat of paint if necessary, and consider staging the outdoor spaces with tasteful furniture or decorative elements.
So there you have it. Follow these simple steps and you'll be well on your way to maximising those Airbnb bookings!
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